Gdańsk University of Technology to host an international promotion strategies conference | Gdańsk University of Technology

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In June 2023, Gdańsk Tech International Relations Office (IRO) started a project “Międzynarodowa promocja Politechniki Gdańskiej” (“International promotion of Gdańsk University of Technology”), financed by NAWA, “Welcome to Poland 2022” program. From the obtained funds – approximately PLN 300,000 – Gdańsk Tech will pay for, among others: two new promotional films, a photo session, employee training, and promotion of the university on the Internet. One of the most important activities under the project is the conference and a workshop on the international promotion of universities, with the participation of experts and practitioners from the HEI community.  

Detailed conference program: Conference program on international promotion of higher education institutions_6_7 June 2024_Gdańsk University of Technology (pdf, 4.08MB)

Participants and topics 

The summit will be held in English and Polish, IRO will take care of translating the content. Panels 1 and 2 will be conducted in English, with international guests, and panels 3 and 4, conducted in Polish, will be focused on local institutions. 

PANEL 1: "International Higher Education Promotion Strategies: Analyzing Key Elements of Effective Campaigns and Practices for Building a Strong Global Presence. Collaborative Development of Inter-Institutional Strategies."  

Panel participants:  

• Paul Vu, Keystone Education Group
• Gerrit Bruno Bloss, Study.eu
• Kamila Szalast, Lancaster University 
• Marcin Witkowski, (EUPIRO)

Moderator: Andrea Zestic, ENHANCE Alliance 

PANEL 2: "Global Presence of Polish Universities: Visibility, Promotion, and Evaluating Effectiveness at Educational Fairs." 

Panel participants:  

• PhD Dawid Kostecki (Polish) National Agency for Academic Exchange (NAWA)
• Edyta Lachowicz-Santos, Stowarzyszenie PR i Promocji Uczelni Polskich "PRom" (association of PR and Promotion of Polish universities)
• Oleksandr Zakharchuk, Study in Poland 
• FRSE representative
• Gerrit Bruno Bloss, Study.eu 

Moderator: Marcin Witkowski, Fundacja Rozwoju Systemu Edukacji (foundation for education development)

PANEL 3: „The role of Polish universities in international cooperation networks: analysis of the visibility and effectiveness of communication and identification of factors limiting their impact.” 

Panel participants:  

• Edyta Lachowicz-Santos, European Association for Higher Education (EAIE)
• PhD Eng. Justyna Szostak, Conference of European Schools for Advanced Engineering Education and Research (CESAER) 
• Magdalena Sikorska, European University for Customised Education (EUNICE) 
• Gdańsk Tech Doctoral School representative
• Grzegorz Robak, ENHANCE Alliance

Moderator: Anna Modrzejewska, Gdańsk Tech International Relations Office

PANEL 4: "Key elements shaping a strong University brand: analysis of factors influencing the perception and image of an educational institution." 

Panel participants:  

• Student from Gdańsk Tech scientific clubs  
• Paulina Chobot, Gdańsk Tech Student's Union
• Gdańsk Tech scientists: DSc. Eng. Grzegorz Boczkaj and PhD Eng. Miłosz Wieczór (online) 
• PhD Tomasz Czuba, University of Gdańsk 
• Jolanta  Świerczyńska-Krok (Medical University of Gdańsk)
• Justyna Borkowska, Promotion and Press Release Office Gdańsk Tech 

Moderator: Justyna Sudakowska, Gdańsk Tech International Relations Office

The second day of the summit will be dedicated to the internal Gdańsk Tech workshop on international promotion strategy. The workshop will be conducted by Paul Vu from Keystone Education Group. Paul has taken care of the visibility of Gdańsk Tech’s offer on masterstudies.com and bachelorstudies.com for four years now. Recently, he produced single-handedly a promo movie – a walk on Gdańsk Tech campus and released the film on the Keystone Education Group Youtube channel (you can watch it here). 

A summary of conclusions from the whole summit with workshops will be presented on the International Relations Office website. 

REGISTER NOW  - participation in the conference is free of charge