Contact:
- email:
- ddab@pg.edu.pl
Positions:
Associate professor
- workplace:
- Katedra Marketingu
Gmach B, 803
- phone:
- +48 58 347 19 70
Functions:
Head of Department
- workplace:
- Katedra Marketingu
Gmach B, 803
- phone:
- +48 58 347 19 70
Publications:
-
Publication
PURPOSE: The study aims to investigate the direct and indirect relationships among market orientation, service program innovativeness, and the financial performance of hospitals. Two types of market orientation – responsive and proactive – were considered, along with two dimensions of service program innovativeness: meaningfulness and novelty. METHODOLOGY: T he study gathered data through a survey conducted on a random sample of...
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Publication
The current explanation of the impact of market orientation on company performance is based on the search for competitive advantage, understood as offering the greatest value to customers. However, the development of economic thought has led to the understanding that it is the economic value that a company creates through its product that forms the basis for gaining competitive advantage. Therefore, it was deemed necessary to revise...
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Publication
The aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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Publication
It is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Publication
Celem rozdziału jest przedstawienie koncepcji szacowania przewagi konkurencyjnej w procesie rozwoju nowego produktu. Potrzeba takiego szacunku wynika z przyjęcia założenia mówiącego, że nadrzędnym celem rozwoju nowego produktu jest takie jego kształtowanie, które umożliwi przedsiębiorstwu tworzenie przewagi konkurencyjnej. Planowanie i monitorowanie przewagi konkurencyjnej w projektach nowych produktów wymaga ustalenia, w jaki...
