In its development strategy Gdańsk Tech aims to present its own brand and market position as a modern technical university, a European opinion-forming center and an initiator of undertakings and projects appreciated in Poland and around the world.
The university introduces strategic and organizational changes related to obtaining the title of a research university in 2019. This challenge is related to participation in the IDUB program "Excellence Initiative - Research University".
In 2020, in cooperation with experts in the field of marketing, brand development, innovation and sales management, the "Strategy for promotion and communication of Gdańsk Tech for 2020-2025" was developed, which was assessed by the Senate of Gdańsk Tech.