dr Nadzeya Sabatini | Gdańsk University of Technology

From being attacked by a shark to being stricken by illness, people who acquire disabilities later in life have unique lived experiences. There is, however, a commonality that binds them: the loss of a former identity and a rebirth into another life. They may also struggle with self-acceptance as they shun societal stigmas and perceived deviance from cultural norms. Through a netnographic study, we examine how identities are redefined...

The literature in the field of smart cities shows a continuous emphasis and interest in the topic of big data due to the extensive use of Information and Communication Technologies by public and private institutions within each city. There is undoubtedly value in big data: in data lie insights on the city, its stakeholders, citizens, products, and services. Challenges, though, lie in data’s variety, volume, and velocity, but also...

The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...